Tecnifibre – From humble tennis roots to squash mega brand

Singapore Squash Rackets Association (SSRA)

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Tecnifibre – From humble tennis roots to squash mega brand

The Tecnifibre brand needs no introduction in the sporting arena. Hailing from France, the brand has been involved was founded in 1978 by Thierry Massant and former Formula 1 driver Herman Da Silva Ramos. The duo started the brand with tennis products, with the aim to provide a suitable product for players of all levels.

The brand has since made headways in the tennis arena, particularly in Roland-Garros (where the French Open Grand Slam is held), where they have been the official stringer since 1987 and ten years later, as the official ball of Roland-Garros.

The brand has also recently took another big step forward as they have been acquired by super brand Lacoste, the French apparel company that has taken the world by storm with their signature Crocodile logo motif.

The Tecnifibre brand’s first foray into squash was in the early-2000s. Thanks to a great partnership with then world number one Frenchman Thierry Lincou, a formidable partnership was forged. With more and more professional players jumping onto the French brand’s bandwagon, it did not take long for them to establish themselves as a major player in the sport.

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The Tecnifibre stringing counter in the players lounge at the recent Qatar Classic 2018, a PSA Platinum event.

Tecnifibre’s breakthrough product in the squash arena has to be their world-famous 305 Green strings, which has since become arguably the most popular strings for the PSA professionals. The 305 Green strings, which offers a great amount of touch and feel, is also a big hit with the social players locally and in many parts of the world.

The brand currently enjoys the fact that both the men’s and women’s world number one and world champions play with their rackets. Egyptians Mohamed El Shorbagy and Nour El Sherbini have both been long time ambassadors of the brand, since they were juniors. The pair currently play with the latest Tecnifibre Carboflex X-Speed range.

El Shorbagy, the current World Champion and a winner of two World Junior Championship titles in 2008 and 2009, has won all his titles with Tecnifibre rackets. The Beast, as El Shorbagy is widely known, is also responsible for co-developing the current range of Carboflex X-Speed rackets.

Amongst the other world-class players who play with Tecnifibre rackets include Egypt’s Marwan ElShorbagy (WR 3) and Columbia’s Miguel Angel Rodriguez (WR 6) in the men’s, and India’s Joshna Chinappa (WR 14) and England’s Victoria Lust (WR 16) in the women’s.

This year, the Singapore Squash Open will be branded as the Tecnifibre Singapore Squash Open, as the brand has come in as our title sponsor. The SSRA is grateful and honoured that the event is associated with such a global brand.

The 2018 Tecnifibre Singapore Squash Open has attracted a bevy of star players, including Malaysia’s Low Wee Wern, the former world number 5 and top seed of the event. Low currently plays with the Tecnifibre Carboflex 130 X-Speed. Tournament third seed Jemyca Aribado of the Philippines is also a Tecnifibre player and she plays with the Tecnifibre Carboflex 125 X-Speed.

Tecnifibre is no stranger to Singapore squash as they have in the past been kitting our national teams in many events. The last major event being the 2017 SEA Games in Kuala Lumpur, where we had our best ever finish. 

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Singapore National team in full Tecnifibre kit at the SEA games 2017 in kl, Malaysia.

Additionally, Tecnifibre has come into involvement with our junior squash programme. Top finishers in every age group of the current SGSquash Junior Squash Circuit Grand Finals will receive a one-year equipment sponsorship from Tecnifibre.

The SSRA would like to say a big thank you to Tecnifibre for always having our back.

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